What is SOCIAL MEDIA ANALYTICS? What does SOCIAL MEDIA ANALYTICS mean?

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What is SOCIAL MEDIA ANALYTICS? What does SOCIAL MEDIA ANALYTICS mean? SOCIAL MEDIA ANALYTICS meaning - SOCIAL MEDIA ANALYTICS definition - SOCIAL MEDIA ANALYTICS explanation.

Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.

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Social Media Analytics as a part of social analytics is the process of gathering data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses.

"Social Media Analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making. It is a science, as it involves systematically identifying, extracting, and analyzing social media data (such as tw...

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