What is SLEEPER HIT? What does SLEEPER HIT mean? SLEEPER HIT meaning - SLEEPER HIT definition - SLEEPER HIT explanation.
Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.
Sleeper hit is a term used in the entertainment industry for a film that plays successfully for a long period and becomes a big success, despite having relatively little promotion or lacking a successful opening. It is also used in a similar sense for music releases and video games.
Some sleeper hits in the film industry are strategically marketed for audiences subtly, such as with sneak previews a couple of weeks prior to release, without making them feel obliged to see a heavily promoted film. This alternative form of marketing strategy has been used in sleeper hits such as Sleepless in Seattle (1993), Forrest Gump (1994), My Best Friend's Wedding (1997), There's Something About Mary (1998), and The Sixth Sense (1999).
Screenings for these films are held in an ...