What is MOBILE LOCATION ANALYTICS? What does MOBILE LOCATION ANALYTICS mean?

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What is MOBILE LOCATION ANALYTICS? What does MOBILE LOCATION ANALYTICS mean? MOBILE LOCATION ANALYTICS meaning - MOBILE LOCATION ANALYTICS definition - MOBILE LOCATION ANALYTICS explanation.

Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.

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Mobile location analytics (MLA) refers to technology for retailers, including developing aggregate reports used to reduce waiting times at checkouts, improving store layouts, and understanding consumer shopping patterns. The reports are generated by recognizing the Wi-Fi or Bluetooth addresses of cell phones as they interact with store networks.

By seeing the movement of devices, retailers can gather data that will help them optimize such things as floor plan layouts, advertisement placement and checkout lane staffing. MLA products work by capturing a device's MAC address, the unique 12-digi...

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