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In this video I discuss the Freemium business model. This is traditionally a web based business model, but many elements of it can be found in many other kinds of offline, brick and mortar businesses The key is to notice what elements of the Freemium business model make it work so well, and then to apply and fit those elements to your business.
In this video I cover how Freemium makes your business more defensible, helps your marketing and sharing, and how you can get the non-paying customers to convert to paying customers.
Keep in mind that there is no such thing as the best business model. And while freemium is a very good business model, for different industries, differ...