You will get the best answer for What is CRM? and Why CRM?
in this video.
To get success in any business,
Knowing your customer is very important
Now the question is How you will know about the customer?
By maintaining customer’s data like customer names, contact details, and buying habits.
Now let's try to answer What is CRM?
Customer Relationship Management(CRM) is a system which aims at improving the relationship with existing customers, finding new prospective customers, and winning back former customers. This system can be brought into effect with software which helps in collecting, organizing, and managing the customer information.
A CRM system helps companies stay connected to customers streamline processes and improve profitability.
Hope you had a clarity on what is CRM
We can maintain the data in Excel sheet but why CRM is used to store the data. The Reason behind it is
1.Data Accuracy is maintained
With Mandatory field, important fields are not left blank