"Web analytics is the measurement of data, the collection of information, analysis, and reporting of Internet data for the purposes of optimizing and understanding Web usage. Here the web usage refers to the respective business website usage data.
What information can be gathered from Web Analytics?
Where are your website visitors coming from?
On which page of your website they are spending more time?
How are they connecting to your website?
Which part of the day is your website getting more traffic?
How well do you retain users?
What information can be gathered from Social media Analytics?
Importance of social media analytics
Read More at https://gecdesigns.com/blog/web-and-social-media-analytics
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