Right Message, Right Product, Right Time: Game Changing Marketing with GCP and ML (Cloud Next '18)


Delivering one-to-one marketing that matches a specific product to an individual buyer at the right time is the holy grail of marketing. In this session we will demonstrate a game changing solution that moves marking organizations closer to this never ending conquest. We will show how traditionally siloed data sets of marketing, enterprise, and external data can be combined in BigQuery and how machine learning is applied to these combined data sets to derive insights that aren’t achievable with traditional methods. Finally, we’ll showcase an action center that can automatically place bids for ads based on the machine learning insights. Imagine being able to sit back and let machine learning optimize and run your digital marketing campaigns while you focus on designing new marketing programs and product offerings.


Event schedule → http://g.co/next18

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Next ‘18 All Sessions playlist → http://bit.ly/Allsession...