Migrating from Adobe Analytics to Google Analytics 360 | Search Laboratory

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Knowing which analytics package to choose can be hard, especially when your business outgrows the capabilities of the free tools available, and then moving from one to another can sound daunting.

In this video, our speakers assess two of the market leaders: Adobe Experience Cloud and the Google Marketing Platform to show you how easy it can be to make the move from Adobe to Google.

We also demonstrate the nine-step tried and tested method for a successful migration. We used this method to migrate a national publisher, with 53 brands and 30 apps, from Adobe Analytics to Google Analytics 360 in just four weeks.

Visit the Search Laboratory website to find out more about our services: https://www.searchlaboratory.com/