A Coop supermarket in Milan may have paved the way to a future of interactive supermarket shopping. Shoppers can discover everything about their chosen food products with the flick of a wrist, as motion sensitive monitors detect customers' actions and display relevant information such as nutritional facts and allergy advice.
SOT, Andrea Pertegato, Coop spokesperson (Italian): "This is the first supermarket in the world which uses [this] special technology."
SOT, Andrea Pertegato, Coop spokesperson (Italian): "Technology helps customers because they can have a lot of information in a dynamic way. Customers take the product, a scanner recognises it and shows all the information on a screen. Technology hasn't cancelled out jobs, we have actually created a lot of new jobs. We just optimised a new information system."
SOT, Andrea Pertegato, Coop spokesperson (Italian): "It's really easy. You choose a product on the shelves, move close to the monitor and click the food’s image."