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If you’ve paid attention to retail news over the last few years, you’ve probably heard of the “Amazon Effect.” The media will usually use this term to describe how Amazon is bad for business and an evil company dead-set on taking over the world.
In reality, Amazon is leveling the playing field for ordinary sellers. It provides the perfect opportunity for people to start their own business and sell their products.
Consumers also prefer the platform because they can buy practically anything they want without having to leave the house (or even get out of bed in that case).
To sum it all up, Amazon isn't bad for business. In fact, it's one of the best innovations to come to business maybe ever! Amazon is, however, bad for companies that fail to adapt. If they think that selling exclusively through brick-and-mortar stores is the a...