Translating your website isn’t just important for educating and selling to new international customers. It’s also critical for attracting local partners, local talent, and local distributors. Translating your website for these constituents ultimately serves your customers too, through the support and education they receive online, or though the support of local allies that interact with them throughout the sales process.
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Global companies need customers to grow. But they need distributors, partners and talent, too.
These valuable allies can’t discover your company if you don’t localize your website. Speaking the local language is critical for success.
Local partners and distributors are far more likely to conduct business with you and re-distribute your content when it’s been localized.
Your in-country sales teams benef...