Reuters reports that Cyber Monday is on track to bring in a record $7.8 billion in U.S. online sales.
Mastercard SpendingPulse measured total U.S. retail sales across all payment types.
The event is expected to bring in more than $3 billion in online, e-commerce sales volume, above the $2.4 billion logged last year.
Adobe analytics said retailers have logged $531 million in online sales at the latest tally as of 10 am ET.
The National Retail Federation forecast U.S. holiday retail sales in November and December will increase roughly 4 percent over 2017.
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