Adobe Analytics vs Google Analytics - Part 2 | Comparison 2018


Watch a side-by-side comparison of Adobe Analytics (formerly Omniture SiteCatalyst) and Google Analytics 360 (premium) to choose the best analytics tool for your needs.

In this video you will get to know how both analytics tools look and what capabilities they provide for data analysis. It will help you understand their differences and benefits.

The comparison of Google Analytics and Adobe Analytics in this video episode covers:

1. Outliers Detection — Adobe Analytics capabilities include Artificial Intelligence (AI) / machine learning algorithms that simplifies detection of data anomalies.

2. Data Analysis — manual analysis in GA vs. automated contribution analysis in Adobe Workspace.

3. Speed and Accessibility — why is it important to reduce dependency on advanced analysts and data scientists in every organisation? What do the leading analytics solutions offer?

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Andrey Osadchuk 

What other scenarios of doing data analysis in Adobe Analytics and Google Analytics you would like to see in the next video episodes?

Watch the first episode here

Max Kashirin 

He Andrey! Do you use something else besides GA and AA? and what systems of data analytics and visualization are in the top 5 in your opinion?

philip kennedy 

Hi Andrey, not to say Googles approach is better but if you use the intelligent tool in the top right and ask Google Analytics "what changed on 11th December 2017" it will do the exact same approach as Adobe analytics using ML to find the dimensions that best represents the changes over that period. GA also has automatic anomaly detects which now appears on your homepage aswell.


Andrey, could you please tell more about Visitor ID vs User ID/Client ID in GA ? How to see visitor id in Adobe, how it works in reports