Adobe Analytics: eVar Conversion Variables (2018) || Sparkasse Audit

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► Are you sure the eVar conversion variables are implemented correctly for the accurate Adobe Analytics reporting? Have a look at an audit of Sparkasse.

✔ Get to know how eVar variables are working, how eVar differs from prop traffic variables, how conversion variables should be populated on the website.

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Nasiba Zokirova 

Hi Andrei, in the end of your video you mention: "when you have a value, populate to evar..." . My question is which value you mean, do you mean the tracking code? The problem I am facing right now is that the tracking code gets overwritten with unspecified. So, I am guessing SiteCatalyst admin of our company havent populated the evars or wrongly implemented var 44,46,47...

And thank you very much for your great videos!